https://www.unbrkble.com/blog daily 0.75 2023-09-05 https://www.unbrkble.com/blog/matt-on-subscription-stories-podcast monthly 0.5 2021-03-29 https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1617051547346-LA1YKGDSH8QTPJL6ZJIA/23SSPEBbanner.jpeg Blog - Matt on subscription stories podcast https://www.unbrkble.com/blog/how-dave-and-his-team-at-nike-used-subscriptions-to-solve-consumer-pain-points monthly 0.5 2021-03-29 https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1617052199703-00OICW1L2HXHMZ2BPAVG/nike_adventure_club_psfk.jpeg Blog - How dave and his team at Nike Used Subscriptions to Solve Consumer Pain Points https://www.unbrkble.com/blog/developing-a-minimum-viable-subscription-product-at-nike-with-dave-cobban monthly 0.5 2021-04-24 https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1619292619472-5LL8425EDVY56FDK5VS0/26SSPbanner-2.jpeg Blog - Developing a Minimum Viable Subscription Product at Nike with Dave Cobban https://www.unbrkble.com/blog/kceu6xn6cgvkhxvncia807n22d1pcc monthly 0.5 2023-09-05 https://www.unbrkble.com/blog/optimizing-your-membership-model monthly 0.5 2023-09-05 https://www.unbrkble.com/blog/from-brand-centric-to-consumer-obsessed monthly 0.5 2023-09-05 https://www.unbrkble.com/blog/tag/Solving+Consumer+Pain+Points monthly 0.5 https://www.unbrkble.com/blog/tag/Scaling monthly 0.5 https://www.unbrkble.com/blog/tag/Logistics+%26+Fulfillment monthly 0.5 https://www.unbrkble.com/blog/tag/interview monthly 0.5 https://www.unbrkble.com/blog/tag/Interview monthly 0.5 https://www.unbrkble.com/home daily 1.0 2023-09-05 https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1616359197898-JCP7BQH3IGA240A5ZWC0/thisisengineering-raeng-DbLlKd8u2Rw-unsplash.jpg Home - PHASE 1 | exploration Deep dive into current or emerging hunting zones, identify consumer problems, ideate new products, services and experiences. Activities include: Best practices and strategy definition workshops Market research and competitive analysis Quantitative data analysis Hypothesis development, ideation sessions, prototype design and mock-ups Qualitative consumer interviews/research https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1616359627422-U9B16TWEFL8T1Q575KP1/experimentation.png Home - PHASE 2 | experimentation Design, plan and develop experiments and tests to validate key assumptions and hypotheses. Activities include: Workshops to identify key learning objectives and assumptions Learning loop definition and experiment design MVP Build, beta user group recruitment, marketing acquisition experimentation Qualitative consumer research & feedback loop development Business model definition (e.g. financial forecasting) Business case definition (e.g. assessing consumer desirability, feasibility of execution, and model viability) https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1616359670946-E8946MYDB48S49EE253V/validation.png Home - PHASE 3 | validation Piloting ideas in market, creating benchmarks against key KPIs, preparing the innovations for success at scale. Activities include: Workshops to review strategy and refine internal operations Org design and resource planning (e.g. skillsets and funding) Qualitative consumer research, customer satisfaction measurement & review Implemention support for operational / business model changes https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1616356315910-H3KZ89X563LRZOOQ2909/jared-tomasek-_j65wtWbMbs-unsplash.jpg Home - 2 | Generosity Being generous goes beyond being nice. Beyond value for money. It’s about adding value at every step in the customer’s journey. It’s also mutual - the customer gains value from their generosity to the organization. https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1616356395201-6G4QFWC5E8RJH28WH8EN/nubelson-fernandes-sU_P_d-n_RA-unsplash.jpg Home - 4 | Commitment Dependability, transparency, honest communication, and active listening. These are the pillars of a consistent experience that people can believe in and build a relationship around. https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1616356239338-6CR1FFI1WQ9VZFD0D9LN/the-creative-exchange-iNK5CGCpD8U-unsplash.jpg Home - 1 | empathy No relationship can thrive without it. From a deep understanding of your customers, empathy becomes a powerful tool in building trust, and deepening relationships. https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1616356353692-S8C2NQ100ODZFHB7BQ0H/ale-romo-photography-qe3NWI0_-r0-unsplash.jpg Home - 3 | Flexibility The best experiences are the ones that evolve over time. Like your favorite pair of jeans, they get better with each wear. https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1693933964640-3KPC39ZTG0YU8UZH5TKQ/ms-consumer-centricity.png Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1693934142514-VSM3GVIZ3G1XIMGRQIDY/Screenshot+2023-09-05+at+11.15.31+AM.png Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1693934262332-5JC1AAZW6GF2P8P45BRD/Screenshot+2023-09-05+at+11.17.26+AM.png Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1693934647241-671BEALC3YE6E9I74NOE/munich-re-cyberly.png Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1693934710159-HRD9CZ7EWQ5T9M7AX5L2/Screenshot+2023-09-05+at+11.24.56+AM.png Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/11710061-bcab-4dcc-b2e3-c115be9c3f12/Untitled-1_0005_8867.Microsoft_5F00_Logo_2D00_for_2D00_screen.jpg Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/8dc179e3-cd3c-4929-9037-e88c6d393966/Untitled-1_0004_on-running+logo.jpg Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1190098f-456d-4ffd-ace0-60e2f2983770/Untitled-1_0003_estee-lauder-logo.jpg Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/915e345f-8e60-4da1-a931-c5fddebf9dd5/Untitled-1_0002_mr-logo.jpg Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/2f7b2a6a-5efc-4b75-8e0c-48b00d2a9d44/Untitled-1_0001_bogs-logo-vector.jpg Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/02c67854-c937-4bf6-8983-a1346a04f97c/Untitled-1_0000_common-sense-media.jpg Home https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/b6e4de06-8378-43ee-8114-4d0b05fa38b4/filthy-logo.png Home https://www.unbrkble.com/meet-the-team daily 0.75 2021-06-14 https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1623694939860-MRG6C4EGPAC74RMI7FQZ/Copy+of+Untitled+%281%29.png Meet the team Dave Cobban Former General Manager at Nike and CEO, co-founder of EasyKicks, recognized as a transformational leader in digital business, membership and sustainability. Entrepreneur, innovator, coach, angel investor, chartered accountant. An experienced leader and coach with strong commercial acumen and an entrepreneurial & agile mindset. As Nike’s first Entrepreneur-In-Residence, Dave and his team used the Lean Startup methodology to build an innovation pipeline and validate whether service and membership-based innovations could 1) solve meaningful consumer problems, 2) be built and managed feasibly, and 3) be profitable within the constraints of Nike’s long-term financial model. Over the course of three years, Dave took a fledgling idea around subscriptions for runners through several pivots into a highly profitable, rapidly growing and extremely sticky adventure club for kids. Having proven the value of product and service subscriptions for Nike, Dave now wants to share that expertise in building successful membership offerings for brands who want to be the Nikes of tomorrow. Dave has UK, USA and Australian passports, and currently lives in Portland, Oregon w/ his wife, Sue and daughter, Jessie (junior at Lincoln High School). Son, Harry is on gap year in Australia learning the value of time and money. Dave is an enthusiastic student of sports, but a master of none. Like Matt, he loves music and DJs under the moniker Bald Eagle and you can find his mixes here. LinkedIn | Email https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/1623694895438-FC6F5TVXJ28U4NY5XXFV/Copy+of+Untitled.png Meet the team Matt Fiedler Matt is a passionate builder of innovative companies, creator of new experiences, and aggregator of talented people and teams. Matt is the co-founder of record-of-the-month club Vinyl Me, Please (VMP). Since launching VMP in 2013, through the end of 2020, Matt served as the CEO of VMP, successfully taking it from a passion project to a business with more than 30k active subscribers in more than 40 countries around the world. Today, VMP is one of the most admired and respected brands within music, and a shining example of a successful membership-based business. During his tenure as CEO, VMP was named to Fast Company’s Most Innovative Companies list in the Music category, and was twice listed to the Inc. 5000 list (peaking at #342), while Matt himself was awarded Runner up Entrepreneur of the Year award by CO Biz magazine. While he remains Chairman of VMP, Matt’s endless curiosity and drive to push the boundaries of what’s possible has inspired him to share his experience with other companies. In addition to his work at VMP and UNBRKBLE, Matt serves as an advisor and mentor to several early stage companies. Matt is a graduate of Belmont University, where he received his BBA, Cum Laude, in Music Business and Entrepreneurship. He currently lives in Arvada, CO w/ his wife, Ester, and three kids (Kinzie, Audrey and Rhett). He enjoys running, watching (and talking about) professional sports, and reading endlessly. LinkedIn | Email https://www.unbrkble.com/contact-us daily 0.75 2021-04-06 https://www.unbrkble.com/case-studies daily 0.75 2023-09-05 https://www.unbrkble.com/case-studies/cyberly-training monthly 0.5 2023-09-05 https://images.squarespace-cdn.com/content/v1/603402c9629f2a75f5126526/5cd30f5a-e9f8-4f97-81d5-6e710f0c39d7/Screenshot+2023-09-05+at+12.33.32+PM.png https://www.unbrkble.com/case-studies/consumer-centricity monthly 0.5 2023-09-05 https://www.unbrkble.com/case-studies/nine-point-eight monthly 0.5 2023-09-05 https://www.unbrkble.com/case-studies/project-kin monthly 0.5 2023-09-05 https://www.unbrkble.com/case-studies/cyclon monthly 0.5 2023-09-05